雅虎指出他們正在嘗試透過不同的商業策略尋求提升股東的利益。這個測試不一定代表雅虎將會加入 Adsense for Search 的行列,也不代表雅虎與Google之間未來有合作的關係。
新聞稿內容:
Yahoo! to Conduct Limited U.S. Test of Google’s AdSense for Search Service
SUNNYVALE, Calif., Apr 09, 2008 (BUSINESS WIRE) — Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, announced today that it will begin a limited test of Google Inc.’s AdSense for Search service, which will deliver relevant Google ads alongside Yahoo!’s own search results. The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!’s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries.
As previously announced, Yahoo!’s board of directors is exploring strategic alternatives to maximize stockholder value, including exploration of potential commercial business arrangements. The Company noted that the testing does not necessarily mean that Yahoo! will join the AdSense for Search program or that any further commercial relationship with Google will result. The Company further stated that it would not comment on the nature or timing of any potential relationship.